
Buoyed by a Groupon and the Northwest premiere of Hans Werner Henze’s Symphony No. 4 the Seattle Philharmonic sold out their concert last Sunday — the first one that I can remember in my seven years in Seattle. Normally, Seattle Philharmonic concerts are sleepy affairs which attract a devoted audience interested in Adam Stern’s eclectic and challenging programs (I hear Stern is aiming to perform Arthur Honneger’s Joan of Arc at the Stake next season). No jostling. No hunting for seats. No crowds.
There were so many people trying to get tickets, trying to find seats, that the start of the concert was delayed nearly thirty minutes. The Philharmonic’s ticket crew was overwhelmed. No matter, the Philharmonic achieved what every classical music organization — professional, amateur, community — butts in seats. Take note Seattle classical music organizations: Groupons sell tickets.
The Groupon deal — $9 for any concert — was good enough to pack Meany Hall with plenty of new concertgoers. According to the expired Groupon page 990 tickets/vouchers were sold. Wow. I am willing to bet at least some of them were unfamiliar with the Seattle Philharmonic and Adam Stern. I am also willing to bet that the Phil might actually have set an attendance record for a community orchestra in Seattle.
In the end it hardly matters because the Seattle Philharmonic capitalized on technology to fill the hall. Hopefully the Groupon audience doesn’t stop going to concerts by the Seattle Philharmonic.
Continue reading Philharmonic sells out with help of Henze (and a Groupon)

